Engage Men

Studies published by HHS report that women consume about 12% more healthcare services than men because they are more likely to have regular checkups and doctor visits and take prescription medications. Men have typically delayed care until they have a problem that...

What do patients value?

Prior to my initial call with a new client, I read the Yelp reviews for their organization as well as a key competitor. It didn’t take long to gain insight into what their patients value, the behaviors and services that add value and the potential shortfalls of...