Engage Men

Caring for men is different than caring for women. Studies published by HHS report that women consume about 12% more healthcare services than men because they are more likely to have regular checkups and doctor visits and take prescription medications. Men have...

What do patients value?

Patient values distilled from YELP reviews. Prior to my initial call with a new client, I read the Yelp reviews for their organization as well as a key competitor. It didn’t take long to gain insight into what their patients value, the behaviors and services...